#1 Original
Create original, high quality content that is evergreen (does not expired as time passes).
#2 Clean & Neat Layout
The content is meant for human reading. For reading pleasure, it would be better to come with multimedia component such as photos and video clips if possible.
Example: travel799.com
#3 Links
Internal and external links (preferably your own network of digital assets) that provides readers with additional info or proof of point must be present, for SEO purpose.
Example: Think Big, Start Small, Move Fast
#4 Viral Effect
Find viral content and collect it into your related web property. Information that people are looking for, such as How To Save for Retirement, could be a content that people are willing to share out via social media if they found it useful to them and their friends.
